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But what the heck is Business management consulting? 


Imagine you are a C-executive. You are beginning to lose market share on your market. Marketing department urges you to increase advertising and reduce prices. R&D has high hopes on a new line of product and wants more money . Finance is worried about your debt level. HR does not find enough qualified people to support your intern development. And you have just been offered to buy (at a good price, of course) one of your competitors in the US.

What do you do? First, you'll have to make choices. Then, you'll have to ensure that these choices will give you the competitive advantage. Maybe you need to cut costs. Maybe you need to spend more to innovate. Maybe you need to expand to exploit economies of scale. But whatever you do, you will have to do it better than the competition.